OmarLou

OUR PURPOSE

Good roots.
Better possibilities.

Four connected commitments guide OmarLou. They’re a direction for the project, and an invitation to pay more attention to where our food comes from.

Women preparing argan kernels together

OUR COMMITMENTS / 01

Women & cooperatives.

Recognise the hands behind the tradition.

The knowledge of women’s cooperatives is central to Morocco’s argan story. OmarLou aims to celebrate that expertise, encourage thoughtful sourcing and make the people behind familiar ingredients more visible.

Argan trees across a Moroccan hillside

OUR COMMITMENTS / 02

The argan landscape.

A tree is part of a much bigger story.

Argan trees connect local livelihoods, landscapes and culinary traditions. The project encourages curiosity about these ecosystems and the importance of caring for them over the long term.

Traditional preparation of Moroccan ingredients

OUR COMMITMENTS / 03

Living food heritage.

Pass on the recipe. Keep the story alive.

Amlou belongs to a rich Moroccan food culture. Sharing recipes and the stories behind them helps young people discover that heritage, while respecting the communities that carry it forward.

A group of women in a Moroccan landscape

OUR COMMITMENTS / 04

Thoughtful food choices.

Start with a question, not a promise.

The project uses food and play to encourage young people to ask about ingredients, habits and local traditions. Amlou is part of that conversation, not a medical treatment or a substitute for a balanced diet.

A LITTLE SOMETHING TO TAKE AWAY

Know your
amlou?

Six quick questions about the recipe, the trees and the story.

Turn on JavaScript to play the quiz, or explore the story and ingredients on this page.

EDUCATION, EVENTS & COLLABORATIONS

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